Workshops & Coaching
Creativity Skill Building
Businesses need to innovate, and innovation grows out of creative exploration. Creativity is something everyone is born with. It’s just that unless you are involved in a creative vocation or hobby on a regular basis, your right brain (the part of the brain that artists rely on most) doesn’t get much exercise. So those of us who are immersed in activities that emphasize left brain (analytical) functioning could be more creative in everything that we do if we just learn to exercise the right brain more frequently and consistently. Right-brain strengthening activities are plentiful, free, and fun to engage in. Using them sets up new neurological patterns that help us perceive our world in unusual ways. Insightrak can teach them to you, and before you know it, life will become livelier!
Our training is conducted by a certified creativity coach/trainer and is based on Julia Cameron’s The Artists Way, training at The Creative Problem-Solving Institute, extensive study of the creative process, and the principles of Kaizen, the Japanese technique of achieving great and lasting success through small, steady steps.
Effective Marketing Methods
Marketing is about creating demand for your product or service, and there is a multitude of ways to do that. If it all seems like a mystery to you, and you want some down-to-earth explanations and recommendations, our training will provide the help that you need. We focus on providing real-world examples and specific information about resources you can rely on as you move forward with your strategy.
Sales Training
Do you hate to sell or believe that you don’t know how? Well, nothing in this world happens until someone sells something, and we actually started “selling” when we were babies. Whether we are aware of it or not, we are often promoting something—our opinions, our products, our services, our preferences, and ourselves. We may not understand how we do this on a conscious level, but we can learn and become better at doing it. Sales does not have to be a dirty word, it does not have to be manipulative, it does not have to be “pushy” or aggressive, and we do not have to sell our souls to be successful at it. Most often, selling is about educating people and discovering whether what we’re selling is a good fit for our prospective customer. Some ways of doing this are better than others. We’ll teach you the better ways.
Interpersonal Communication, Leadership, and Team Building
Having problems in the workplace? It’s almost always caused by poor communication skills (one of which is active listening). Just because we know how to talk doesn’t mean we know how to communicate effectively. Successful communication requires that we be aware of our behavioral styles and the styles of others on a deeper level than most. Insightrak can help you to understand and adapt your behavior to make it more likely that you’ll get the results that you want in any situation and with anyone. If you could read people’s minds, wouldn’t it be easier to lead, build successful teams, and generally get things done? Let us show you how. It’s easy and effective, and once you “get it,” you’ll wish everyone did!
Business Writing
You may wish you could just hire a good writer to do all of your business writing, but it’s probably neither feasible nor affordable to do that. Even finding someone to edit your writing on a continual basis can be a challenge. Yet every email you send—and you send them all the time—is a reflection of your business, and every communication needs to look and sound professional. We can teach you tips on spelling (the difference between “its” and “it’s”) and language usage (the difference between “effect” and “affect”) as well as the proper way to write sales letters and proposals. It may not be “fair,” but our ability to think clearly (and even our IQ) is often judged by the quality of our writing. So don’t let your writing skills make a poor impression on your prospects and customers; show them how smart you really are by writing well.
