Building relationships with prospects requires more than just blasting out email messages and newsletters.  It means carefully designing campaigns that attract the right prospects, speak to their specific needs and concerns, and continue the dialogue in the kind of consistent, meaningful ways that convert them to delighted customers--and keep them coming back for more.  Marketing automation systems make it easy to create and manage content and track and analyse individual prospect and customer behavior in ways that lead to increased sales and customer satisfaction.  If you are considering closing the loop between sales and marketing, Insightrak can help you identify and adopt the best combination of tools to get the job done effectively.